Innovation requires intentionality, and intentionality requires purpose. Establishing shared purpose in an organization that is meaningfully connected to the lives of workers and the needs of the community is essential to the emergence of a workplace culture that supports innovation for the greater good. However, innovation in an organization is not just a set of skills. Instead, it’s a mindset that brings workers together to systematically meet the needs of customers; connect workers to each other, the organization, and the community; and collaborate to make the world a better place.
The need for purpose has never been greater. Organizations and individuals alike are digging deep to understand what is important in life. Successive crises of the global COVID-19 pandemic and widespread awareness of social injustice have shattered the mental models that seemed just fine to many before 2020. As the economy now starts to reopen, organizations are challenged to innovate and grow in ways that serve the broader community while following through on commitments made after recent social unrest.